The Step-By-Step System for More Sales, to More Customers, More Often
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Copywriting
Shows how to write for all formats and contexts, from catalogues and advertising to magazines and websites.
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Steve Jobs - biografia autorizata
Walter Isaacson a reusit sa creioneze portretul vietii trepidante si a personalitatii de o intensitate mistuitoare a unui antreprenor creativ.
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Jeff Bezos si epoca Amazon
Jeff Bezos si epoca Amazon este o lectura revelatoare pentru oricine isi doreste sa inteleaga dinamica dupa care functioneaza economia digitala.
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Jony Ive
The Genius Behind Apple's Greatest Products
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Inovatorii
Inovatorii este povestea revelatoare a oamenilor care au creat computerul și internetul, o istorie de referință a revoluției digitale și un ghid indispensabil al modului în care apare inovația.
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Simply Better
Customers dont want bells and whistles and dont care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs.
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Arta retelelor sociale
Cu mai bine de o suta de sfaturi practice, trucuri si observatii, autorii prezinta o strategie completa de a construi o prezenta concentrata, riguroasa si convingatoare pe cele mai populare platforme de retele sociale.
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The Writer's Block
786 Ideas to Jump-Start Your Imagination
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Everybody Writes
Your Go-To Guide to Creating Ridiculously Good Content
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Wired For Story
The writer's guide to using brain science to hook readers from very first sentence.
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Words That Sell
More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas, Paperback
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The Idea Writers
Copywriting in a New Media and Marketing Era
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Content Inc
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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