Resurse utile în eCommerce
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Adland
Pay Per Click Search Engine Marketing
Szetela and Kerschbaum have crafted a comprehensive how-to manual that should be on every marketers bookshelf. Read it to understand the phenomenon thats moving from the search results pages to hot social media properties like Facebook and LinkedIn.
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Winning Results with Google AdWord
Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide.
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Advanced Web Metrics with Google Analytics
Want to become proficient using all of Google Analytics′ powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing?
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Psihologia persuasiunii - totul despre influentare
The Adweek Copywriting Handbook
THE ULTIMATE GUIDE TO WRITING POWERFUL ADVERTISING AND MARKETING COPY FROM ONE OF AMERICA'S TOP COPYWRITERS
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Arta vanzarii
Ziglar ne arata cum intreprinzatorii si managerii pot evita capcanele prin deprinderea tehnicilor vanzarii de la cei care promoveaza produse si servicii in mod profesionist.
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Irational in mod previzibil
Tehnici de a vinde
Tehnicile prezentate in aceste pagini sunt extrase din interviuri luate unor profesionisti din America, Europa si Asia.
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Growth Hacker in Marketing
Ryan sintetizeaza mentalitatea puternica a unui growth hackersi o face accesibila oamenilor de marketing, indiferent de marimea companiei sau domeniul in care aceasta isi desfasoara activitatea.
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The Tipping Point
The Tipping Point ofera o cale eficienta spre a intelege tiparul invizibil pe baza caruia se lanseaza diverse comportamente contagioase.
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Arme matematice de distrugere
Intr-o epoca in care cele mai multe aspecte din existenta noastra cad sub incidenta datelor analizate automat, e necesar sa le intelegem mecanismele si sa chestionam modelele. Descoperiti latura intunecata a Big Data!
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