Resurse utile în eCommerce
(Programare +3)

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To capture more potential customers before they leave your site, use OptiMonk to create exit-intent popups to display when a visitor makes an attempt to leave your site

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With Criteo, you can convert more shoppers by presenting them with dynamic ads that recommend the best offers and products from your catalog.

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Optimize your Facebook Ads as Easily as Making your Morning Coffee

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Platforma pentru comunicarea in timp real cu vizitatorii (chat).

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With Moz, you can track keyword ranking for your site and for competitor sites, compare mobile vs. desktop rankings, find link opportunities elsewhere on the web, identify keyword opportunities, and crawl your site in order to find and fix any potentially-damaging SEO issues.

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Optimizarea continutului pentru motoarele de cautare este o parte esentiala pentru reusita oricarui proiect online. Vrei sa ai un trafic mai mare si clienti mai multi? Inscrie-te la cursurile seo de optimizare si jurnalism si invata tehnicile celei mai eficiente modalitati de promovare online.

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Shows how to write for all formats and contexts, from catalogues and advertising to magazines and websites.

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Copywriting in a New Media and Marketing Era

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More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas, Paperback

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Zapier is a tool that allows you to connect apps you use every day to automate tasks and save time

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The Step-By-Step System for More Sales, to More Customers, More Often

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Ten Lessons for Writing Great Copy

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Scopul acestui curs nu este doar sa invatati cum sa implementati tehnic reclamele ci cum sa le ganditi si sa le optimizati pentru fi a cu cu adevarat eficiente.

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Cursantii vor invata sa utilizeze segmente avansate in rapoarte, sa parametreze obiective de business relevante pentru site-ul lor si sa identifice datele care ajuta la luarea deciziilor strategice in companie.

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Se axeaza pe intelegerea aprofundata a trei componente esentiale din marketingul online: Google AdWords, Facebook Ads si Google Analytics. La finalul celor 12 saptamani vei sti cum sa iti administrezi singur conturile si/sau sa intelegi mai bine dinamica acestor canale de promovare.

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