Resurse utile în eCommerce
(CRO +3)

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Clienti pe viata

Descoperiti ce vor clientii si asigurati-va ca exact acel lucru il si primesc. Transformati-va angajatii in superstaruri ale serviciilor; obtineti de la clienti ponturi bune in ceea ce priveste serviciile de calitate si faceti-va reclama intr-un mod care va avantajeaza.

Read Me

Ten Lessons for Writing Great Copy

Cum sa livrezi fericire

Calea catre profituri, pasiune si scop

Jeff Bezos si epoca Amazon

Jeff Bezos si epoca Amazon este o lectura revelatoare pentru oricine isi doreste sa inteleaga dinamica dupa care functioneaza economia digitala.

Jony Ive

The Genius Behind Apple's Greatest Products

Inovatorii

Inovatorii este povestea revelatoare a oamenilor care au creat computerul și internetul, o istorie de referință a revoluției digitale și un ghid indispensabil al modului în care apare inovația.

Simply Better

Customers dont want bells and whistles and dont care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs.

Da-mi banii tai

Metoda de copywriting

The Writer's Block

786 Ideas to Jump-Start Your Imagination

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

Wired For Story

The writer's guide to using brain science to hook readers from very first sentence.

The Idea Writers

Copywriting in a New Media and Marketing Era

Content Inc

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Copywriting

Shows how to write for all formats and contexts, from catalogues and advertising to magazines and websites.

Words That Sell

More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas, Paperback