Resurse utile în eCommerce
(CRO +4)

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The Art of Online Accountability and Science of Customer Centricity

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Ten Lessons for Writing Great Copy

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Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

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Walter Isaacson a reusit sa creioneze portretul vietii trepidante si a personalitatii de o intensitate mistuitoare a unui antreprenor creativ.

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Jeff Bezos si epoca Amazon este o lectura revelatoare pentru oricine isi doreste sa inteleaga dinamica dupa care functioneaza economia digitala.

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The Genius Behind Apple's Greatest Products

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Inovatorii este povestea revelatoare a oamenilor care au creat computerul și internetul, o istorie de referință a revoluției digitale și un ghid indispensabil al modului în care apare inovația.

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Metoda de copywriting

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786 Ideas to Jump-Start Your Imagination

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Your Go-To Guide to Creating Ridiculously Good Content

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The writer's guide to using brain science to hook readers from very first sentence.

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Copywriting in a New Media and Marketing Era

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How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

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Shows how to write for all formats and contexts, from catalogues and advertising to magazines and websites.

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More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas, Paperback

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