Descriere

Hi there!

We are Heimdal and security is our passion.

We are looking for a driven technical marketing specialist (SEO and CRO) to join our mission of making online security and privacy simple and accessible to anyone.

If you think you’re up for the challenge, you should know what this role entails.

 

Your role at Heimdal Security 

As a key member of the online marketing team, you’ll be in charge of optimizing Heimdal’s digital properties through by solving technical SEO and CRO issues and coming up with proposals to explore new growth opportunities.

 

As a technical marketing specialist in the Heimdal team, you will:

• Track, report, and study website analytics in order to propose tests that can improve our CTR, time on page and other performance indicators;


• Set up and implement CRO processes, from gathering and analyzing data to formulating hypotheses, setting goals, using tools to implement the test and studying the results to use in subsequent tests;


• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in content marketing, PPC, email marketing campaigns and more;


• Optimize copy and landing pages for search engine marketing;


• Perform in-depth, ongoing keyword discovery, expansion, and optimization;


• Work with content marketing team members to boost SEO and CRO in content creation and content promotion;


• Research and implement SEO and CRO recommendations;


• Work with the development team members to ensure SEO and CRO best practices are properly implemented on newly developed code;


• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Your recommendations should be well documented, but also communicated well, so everyone in the team can understand the “why” behind each proposal.

 

We’re looking for someone:

• With proven SEO and CRO experience;


• With a solid understanding of performance marketing, conversion, and online customer acquisition;


• With experience with website analytics tools (e.g, Google Analytics, etc.);


• Who has worked with tools such as: Google Tag Manager, Google Search Console, Optimizely, Omniconvert, SEMRush, Hotjar, GetSiteControl, Thriveleads, etc.


• Who has basic HTML skills, so he/she can implement the tests and perform necessary changes;


• Who understands and has previously worked in implementing A/B and multivariate experiments;


• Who constantly keeps up to date with the latest trends and best practices in SEO, SEM and CRO;


• With a flexible mind and diverse skill set: you’re focused on numbers and are data-driven in making decisions, but you can also see the bigger picture;


• Who can work well with content writers, designers and web developers;


• Eager to learn and focused on developing abilities through practice and incorporating constructive feedback;


• Open-minded and responsible, with a true knack for communicating ideas clearly and in a compelling manner, while delivering on time.

We’d be excited to see that you have certificates based on professional courses, such as the Google Analytics Individual Qualification. Previous experience in Conversion Rate Optimization is a big plus.
What we bring to the table:

• A fun, flexible and relaxed work environment;


• A strong toolbox at your disposal (SEMRush, Hotjar, GetSiteControl, Thriveleads, Omniconvert, etc.);


• The chance to be part of an awesome, close-knit team that values work-life balance;


• Attractive salary package;


• A fast-growing company environment, which also means huge personal growth potential and new, challenging projects to work on;


• Support in adapting to the cyber security industry and learning how to make the most of it;


• Constant training, both in using tools and assimilating new knowledge;


• Central office location;


• Premium medical insurance.

About Heimdal Security

Our story began in Copenhagen in 2011 when the Defcon CTF World Champions in hacking developed the Heimdal technology.

Our team may be spread around Europe, but we all work together for the same goal: to make proactive cyber security simple and available to anyone and everyone. Simply put, Heimdal blocks attacks that antivirus can’t detect or stop. Of course, this is just the gist of the story, but we look forward to sharing the rest of it.

At Heimdal, we don’t waste time and we are very keen on delivering quality work, on time and to the best of our abilities. Our focus is to help our customers and readers solve their problems and learn practical skills to keep their life safe online (and even offline). Joining us will help you build a path to stronger professional and personal skills.