Descriere

Candidatul ideal
- Bachelors Degree in Marketing, Communications or Related;
- Proven online marketing experience, with a strong background in digital;
- Highly analytical / metrics and performance driven – comfortable using Excel or other statistical tool to generate solutions to marketing questions based on complicated sets of data;
- Working knowledge of SEM, social media, Google AdWords, PPC. SEO background is a must;
- Experience with web analytics packages (such as Google Analytics, Core metrics);
- Experience building marketing communications and implementations working towards a customer centric, understanding of the retail business;
- Experience with A/B and multivariate experiments;
- Demonstrated ability to build media strategy;
- Strategic thinking (e.g. capable of developing plans to achieve targets);
- Results oriented (set and achieve KPIs);
- Interest/Knowledge in Direct Marketing;
Descrierea jobului
Key responsibilities:
- Is fully responsible for all performance digital strategy, including Google and Facebook;
- Research, design, and implement strategic AdWords PPC campaigns;
- Is fully in charge of implementing and analyzing all PPC campaigns for multiple brands;
- Perform A/B testing on ads, landing pages, and keywords for efficacy analysis;
- Generating and inserting tracking codes analyzing traffic attracted to the site using Google Analytics
- Provide detailed reporting of activities, performance metrics, analytical data and market trends;
- Conversion rate and revenue forecast based on budget;
- Collaborates with commercial team in implementing and optimizing all performance campaigns;
- Monitor and suggest meta titles and tags for optimal search exposure;
- Track competitors marketing and advertising efforts;

It is an advantage:
- Google Adwords and Google Analytics certifications;
- Knowing the principles of usability and optimization web pages: HTML, Javascript, CSS